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Golf Connoisseur: Connecting with the Luxury Market
| TARGET |
|
% COMP |
|
INDEX |
|
RANK |
| |
| Male |
|
75.0% |
|
149 |
|
|
| Married |
|
87.6% |
|
98 |
|
|
| Median Age |
|
53.7 |
|
|
|
|
| Grad College+ |
|
72.9% |
|
130 |
|
1 |
| Grad Study+ |
|
32.5% |
|
148 |
|
1 |
| Graduate Degree |
|
21.2% |
|
132 |
|
1 |
| |
| |
| |
| Professional/Mgrl |
|
58.4% |
|
108 |
|
4 |
| Top 3 Job Titles |
|
27.8% |
|
220 |
|
3 |
| Any Chief Title |
|
29.1% |
|
185 |
|
2 |
| |
| |
| |
| Median Household Income |
|
$178,491 |
|
|
|
4 |
| Median Total Asset Value |
|
$1,819,914 |
|
|
|
3 |
| |
| |
| |
| Household Income $200m+ |
|
41.2% |
|
331 |
|
4 |
| Total Asset Value $1 million+ |
|
77.5% |
|
161 |
|
2 |
| Own 2+ HH Residences |
|
39.1% |
|
144 |
|
4 |
| |
| |
| |
| Belong to a Country Club |
|
60.0% |
|
598 |
|
1 |
| Belong to a Country Club or other Golf/Tennis Club |
|
60.4% |
|
488 |
|
1 |
| Play Golf |
|
78.9% |
|
277 |
|
4 |
| Play Golf/Year |
|
|
|
|
|
|
| 12+ days |
|
64.1% |
|
466 |
|
4 |
| 24+ days |
|
55.0% |
|
623 |
|
4 |
| 48+ days |
|
30.1% |
|
738 |
|
4 |
Source: MMR 2005
Competitive Set: Golf Digest, Golf Magazine, T&L Golf, Links, Departures, Wine Spectator, Cigar Aficionado, The Robb Report
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